Question 15: Does working for a big brand help your career?

Hey A.S.,

Thank you for such a great question. Here’s what I think:

1. In regards to networking and speaking to family and friends about your career, I think BIG brands definitely make them think more highly of you only because they recognize the name or use the product themselves. But a BIG company doesn’t always mean a BIG salary or BIG responsibility. If you told your parents you were VP of Operations for McKesson (#14) or American International Group (#16), they would probably prefer that you said Amazon (#100). Most people only know the Fortune 100 anyway, therefore, what they think doesn’t matter.

2. A lot of people want to work for BIG, BIG, & BIG, but the greatest financial opportunities may be at Smalls, Smalls, & Smalls. Imagine the financial canyon between someone who chose to work at Google on August 25, 2005 ($282.59 to $451.39 = 59.7% growth in stock price over 5 years) instead of Yahoo ($33.18 to $13.40 = 59.6% loss in stock price over 5 years). Though Yahoo had more brand recognition at the time, whoever chose Google probably has 2-3 times the money considering the salaries were equivalent.

3. Whereas BIG companies start developing traditional career paths and you have climb the corporate ladder, smaller growing companies tend to have more leadership opportunities and you can rise to the top faster.

At the end of the day, a BIG brand is a credibility stamp like a GOOD school, but real results wherever you are will always trump reputation.

I hope this helps.

D.R.E.A.M. awake!

Hey Jullien,

Often when I speak to people, whether it be co-workers, family members, and even entrepreneurs – they always seem to reinforce their background by talking about a large Fortune 500 company they work for currently or they previously worked for, or one they provided some sort of good or service to. Do you think having experience working in, or with a larger company enhances a persons reputation, and is it necessary to really succeed financially in America?




Young Nonprofit Professional Network

A lot of people are transitioning from the for-profit world into the non-profit world in order to find more meaning in their work. Oftentimes, people aren’t sure how to reposition themselves when their entire drive has been money, money, money thus far. Just like for-profits, non-profits look for results. And just like for-profits, non-profits are organizations and face the same day-to-day challenges. Your skills and strengths are equally relevant.

An organization that I support for its tremendous efforts to help people advance their careers in the non-profit world is the Young Nonprofit Professional Network. I’m closest to the New York chapter, but they are all over and continuing to grow. Learn more below and check out their website at for upcoming events, job openings, and their newsletter.


The Young Nonprofit Professionals Network of New York City (YNPN-NYC) supports the professional development of the next generation of nonprofit leaders by providing opportunities for skill-building, information sharing, and networking.

Founded in 2002, the YNPN-NYC is a regional association that engages and supports its members’ professional and leadership development. We believe that its members’ growth and development can play a critical role in the success of the nonprofit community, and promotes this important work by:

  • Providing educational workshops, and other personal and professional resources that promote the career development of its members
  • Offering networking opportunities and social events to encourage information sharing and relationships among its members
  • Creating a mentoring program to encourage and cultivate future nonprofit leaders

For more information, please go to

3. Build Your DREAM Team, Networking

Networking Up

3. Build Your DREAM Team, Following Up, Networking

Follow Up

3. Build Your DREAM Team, Networking


3. Build Your DREAM Team, Following Up, Networking

Phone Call

3. Build Your DREAM Team, Networking


3. Build Your DREAM Team, Networking


Next Page »