3. Build Your DREAM Team, Personal Branding



Personal Branding

21 Text Messages, Tweets, or Facebook Status Updates That Can Change Your Life

Sometimes our passions, strengths, and things that make us unique come so naturally to us that we can’t even see them in ourselves. That’s why I strongly believe in getting feedback from friends. Since the Superhero Survey (click here) did so well and got such great reviews, I decided to create an easier version that you can use to text message your friends at random to gain insight on who you are, what matters to you, and how you add value to their lives and the world. Some of the questions may sound odd, but you’ll understand their intent when you start getting answers back.

Just choose one and watch what happens!

Please feel free to share new questions and answers you got back by commenting below.

Personal Brand

  1. If you had to give me a superhero name, what would it be and why?
  2. What are the first three words that comes to mind when you think of me?
  3. How would I complete this equation: Success equals ____ + _____ + _____
  4. What would you say one of my weaknesses or blind spots are?
  5. Finish this sentence: Jullien’s #1 strength is…
  6. What’s a word starting with one of the letters in my name that describes me?


  1. What category of Jeopardy do you think I would rock?
  2. What’s a great book that you’d assume I already read?
  3. Any great blogs you think I might be interested in?
  4. If you got to pick my brain for an hour, what would you ask me about?


  1. What would you say I’m naturally great at doing?
  2. When have you seen me demonstrate excellence?
  3. What would you say I’m passionate about doing?
  4. If I had to choose a career other than the one I have, what would you suggest I do?
  5. If I told you I was interviewing for a new job, where would it be?
  6. What personal, social, or business problems do you think I care about most?

Social Skills

  1. If you could spend a day with me, would you? Where would we go? Do? Why?
  2. Who do you know that I should meet?
  3. What celebrity or cartoon character do I remind you of?
  4. If I was a website, what would you compare me to?
  5. When you first met me, what did you think of me?

Networking, Personal Branding

How Business Cards Get People To Click With You

Questions  #1: How big is the stack of business cards of people you’ve met but never followed up with at your home or office? I’m sure you had a great conversation, but why didn’t you reach out again?

Question #2: How many stacks of business cards is your business card sitting in? Probably tons!

Your business card is a reflection of your personal brand. It’s an advertisement just like the ones you see on Google. But the beautiful thing about business cards is that the person gets to experience you before they receive the card. Their experience of you is what gets them to call, email, or buy.

When you’re networking, what kind of impression do you leave on people?

Do they think of you as someone who is valuable that they should keep around?

Is your 30 second pitch clear enough that a person you told 30 minutes ago will be able to explain your value to someone they want to introduce you to?

Just like money, business cards are simply pieces of paper, but they can become currency if you get or give it to the right person. In other words, having Oprah’s business card with her direct number and email is probably a lot more valuable to you than having any other person’s business card.

Buy how valuable is your business card?







Successful networking is not about how many business cards you give out or receive just like Google Adwords isn’t about how page views you get. Success is measured by how many clicks you get or how many people click with you!

Dream awake!

Jullien Gordon

Personal Branding

Why Nice Guys Finish Last in their Careers

It’s sad, but true—GOOD PEOPLE aren’t always GOOD PERFORMERS. This is the hardest leadership lesson I’ve every learned.

I wish you could judge someone’s PERFORMANCE by their PERSONALITY, but you can’t. Oftentimes, niceness is overcompensation for people’s inability in the areas you need them the most. We’ve been trained since kindergarten to be nice and in school being nice was a good thing. Remember when you got report cards in elementary school and they had an academic grade and a citizenship grade. The mean kids got bad citizenship grades which usually meant bad academic grades because the teacher didn’t like them. It is rare to find a student with bad citizenship grades and great academic grades, but you find tons of cases of good citizenship grades and bad academic grades (see the report card above).

That’s why in the real world “nice guys finish last” in their careers. Today, a lot of GOOD PEOPLE are unemployed. The reason is that PERSONALITY can only get you so far. In many cases, PERSONALITY is what carries people through the interview process because most people believe the myth that GOOD PEOPLE are GREAT PERFORMERS. As a result, GOOD PEOPLE get in the door while some GREAT PERFORMERS get the door slammed in their face. PERSONALITY alone can get someone through the first few months of new employment, but it’s not until it’s time to PERFORM and deliver that cards get put on the table. I’ve learned that PERFORMANCE trumps PERSONALITY.

On the flip side, there are a lot of GOOD PERFORMERS who do bad things—I could make a long list of top athletes to prove it, but in an effort to be non-judgmental I won’t. But if you’re a nice person and you know you’re hiding behind a cloak of niceness, your RESULTS have to eventually match the quality of your RELATIONSHIPS. And if you’re a great performer, your RELATIONSHIPS have to eventually match the quality of your RESULTS.

Now I’m not saying be MEAN, but I am saying that you have to be MEANINGFUL to the organization’s bottom line and your team members. In order to advance your career, you have to have great RESULTS and RELATIONSHIPS. Leaders should always hire for PERFORMANCE first and PERSONALITY second. Though business ethics is important, hiring is not a question of morality unless you’re HR manager for the Vatican and even they don’t do a great job.

The hardest thing to do is fire a GOOD PERSON—a family man with 3 kids who volunteers and goes to church every Sunday—because it feels morally wrong whereas GOOD PERFORMERS rarely get fired. Companies are created to make PROFIT, not PROPHETS, so unless niceness is a part of a company’s business model (i.e. customer service, hospitality, etc), don’t expect niceness to be your job security.

2. Attract Your DREAM Career, Networking, Personal Branding

Business Cards


Business Card Content
Full Name: Empty
Job Title: PurposeFinder (<==Your Superhero Name) Address Line 1: bio, resume, & more at: Address Line 2: www.julliengordon.com Phone: (646) 875-8477 Fax: Empty Email: jullien@julliengordon.com